THE COMPLETE SOLUTION
Two Channels. One Powerful Strategy.
From on-site visibility to off-site digital impact.
TRADIE TRACKER
From Worksite Presence to off-site Digital Influence
Using our on-site construction media network, we identify mobile devices observed at active construction sites. These devices are built into a privacy-conscious audience segment and re-engaged off-site through premium digital advertising — extending your brand's presence beyond the lunchroom or worksite panel.
Observe
Identify mobile devices at active construction sites via geo-fencing
Build
Create privacy-conscious verified tradie audience segments
Activate
Re-engage off-site through premium high-impact digital advertising
$390B
Total Industry Income
1.1M
Workers Employed
$80-250K
Annual earnings
9%
Contribution to GDP
0%
Audience Wastage
vs 20-30% standard targeting
$26-$34
CPM
vs $60 interest/demo targeting
360˚
Coverage
Onsite, at home commuting
100%
Audience Targeting
Zero audience wastage
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New Vehicles
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Accessories
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Servicing
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Auto Finance
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Frequent Upgrades
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Brand Loyalty
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Power Tools
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Safety Gear
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Vehicle Finance
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Equipment Loans
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Business Banking
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Tax Services
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Tool Insurance
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Vehicle Cover
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Public Liability
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Income Protection
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Physiotherapy
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Injury Prevention
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Performance Care
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Mental Health
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TARGETS 100% TRADIES - BEFORE, DURING AND AFTER WORK.
Why it Matters
Standard digital targeting relies on browsing behaviour, declared interests, or modelled lookalike segments. Our approach starts with something far more concrete: a mobile device that was physically on a construction site. That single difference makes the audience meaningfully more relevant to trade brands.
The Result
Brands gain a smarter, more qualified audience — reducing wasted impressions and increasing the likelihood that digital media spend is actually reaching the tradies who matter to their business.
01
Built from actual Site Exposure
The audience originates from devices physically observed on active construction sites — the strongest possible signal of genuine tradie presence.
02
Reduces wasted Impressions
Media spend is concentrated on genuinely relevant individuals — not a broad segment that includes many non-tradies.
03
Delivers stronger Relevance
Trade brands benefit from reaching an audience already engaged with the construction environment — making messaging more timely and contextual.
04
Extends presence into Digital
Physical worksite exposure is transformed into targeted digital activation — creating a seamless brand presence across both environments.
100% PENETRATION. 0% WASTAGE.
Validated by Research
98.3%
Unprompted recall of poster messaging
88%
Recall of product categories communicated
73%
Recall of organisations & brands promoted
91%
Promoted recall of messaging content
PACKAGE 1
Site Impact
Role: Upper-funnel awareness
$10k - $30k
Typical campaign cost
DELIVERS OVER 1,000,000 IMPS
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On-site construction posters
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High-traffic placements (lunchrooms)
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Proof-of placement reporting
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Physical media only
PACKAGE 2 - AGENCY DEFAULT
Site & Retarget
Role: Awareness + Reinforcement
$25k - $60k
Typical campaign cost
DELIVERS OVER 2,000,000 IMPS
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On-site media impact
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Geo-fenced audience capture
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Programmatic retargeting
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Unified performance reporting
PACKAGE 3
Trade Domination
Role: Share of mind ownership
$50k - $100k
Typical campaign cost
DELIVERS OVER 4,000,000 IMPS
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Multi-site or national rollout
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Always-on retargeting layer
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Frequency prioritisation
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Optional category exclusivity
