PHYSICAL REACH + DIGITAL PRECISION
A Full-Funnel Tradie Media Solution
What this means for Advertisers
Our digital extension unlocks a more complete, full-funnel tradie media solution — one that works before, during, and after the workday. Standard digital targeting relies on browsing behaviour, declared interests, or modelled lookalike segments. Our approach starts with something far more concrete: a mobile device that was physically on a construction site.
Extend OOH into Digital
Re-engage a known Audience
Build frequency All Day
Household-level scale
DUAL ACTIVATION PATHS
Two ways we activate the Audience
We offer two distinct methods of activation, giving advertisers both precision at the individual level and scale at the household level.
1. Device ID Targeting
Where available, we target the individual mobile device IDs captured from devices seen on site. This enables highly precise digital media delivery to the same users across mobile apps and mobile web environments — reaching the exact tradie, not a lookalike.
2. Household Extension
We infer a likely household connection by identifying the IP address associated with observed devices once they leave the worksite. This extends campaign reach into the home environment, serving relevant ads across additional connected devices within that household — adding meaningful scale beyond the individual.
Premium Off-Site Digital Reach
Serve high-impact display ads in premium digital environments — reaching tradies during their personal browsing time, not just during the working day.
A more Qualified Audience
Rather than relying on broad behavioural segments, this audience is built from real construction site presence — giving brands a more relevant, more valuable tradie audience to target.
Greater Frequency & Reinforcement
Reinforce campaign messaging across physical and digital touchpoints, building brand familiarity and driving stronger recall with the tradies who matter most.
Extended Campaign Value
Maximise the return on construction site media investment by extending its reach into digital channels — making every dollar work harder across the full media strategy.
A MEDIUM THAT REALLY WORKS
Recent Supporting Campaigns
Here are some examples of the campaigns that have run over the past few years. We have learned a lot about how best to communicate on-site in terms of proposition, style, creative and production techniques. We are happy to share that knowledge with clients and their agencies.
WHY THIS IS UNIQUE
Comparative Media Advantage
No other channel closes the loop like this.
