A MEDIUM THAT REALLY WORKS
Recent Supporting Campaigns
Here are some examples of the campaigns that have run over the past few years. We have learned a lot about how best to communicate on-site in terms of proposition, style, creative and production techniques. We are happy to share that knowledge with clients and their agencies.
01
Keep it Simple
Many workers on-site do not have English as their first language. Ensure that the message is clear and simple to understand.
02
Keep it Bold
Tradies don't want to wade through long copy. They like messages that get to the point. Even better if you can show it in pictures.
03
Keep it Clear
If your campaign communicates a warning or drives a specific call to action, make the visual as clear as possible.
04
Have some Fun
Don't be afraid of humour, provided it is clean and easily understood. Cartoons and illustrations work well if relevant.
GROWING TOGETHER
Building our Community of Workers on the Job
Target Tradies 2.0 is able to deliver safety and wellbeing campaigns to construction sites nationwide through the ongoing commercial support of major Australian brands seeking to engage with tradies on the job. Imagine the possibilities.
