REACHING TRADIES BEYOND THE WORKSITE
Construction sites Geo-fenced
Physical site boundaries are mapped to create precise capture zones.
Devices captured
Mobile IDs entering the zone are logged (privacy-safe & anonymised).
Audience Segments built
Verified tradie profiles are aggregated into addressable segments.
Programmatic Retargeting
Devices are activated across digital inventory after leaving the site.
Physical exposure becomes a first-party-like audience signal.
DUAL ACTIVATION PATHS
Two ways we activate the Audience
We offer two distinct methods of activation, giving advertisers both precision at the individual level and scale at the household level.
1. Device ID Tracking
Where available, we target the individual mobile device IDs captured from devices seen on site. This enables highly precise digital media delivery to the same users across mobile apps and mobile web environments — reaching the exact tradie, not a lookalike.
2. Household extension via IP
We infer a likely household connection by identifying the IP address associated with observed devices once they leave the worksite. This extends campaign reach into the home environment, serving relevant ads across additional connected devices within that household — adding meaningful scale beyond the individual.
RETARGETING APPLICATION
Activation Capabilities
Inventory Types
Access to premium mobile, display, and video inventory across the open web.
Frequency Control
Manage exposure levels to ensure reinforcement without ad fatigue.
Geo-verified Logic
Targeting based on confirmed physical presence at construction locations.
Attribution Ready
Frameworks ready to measure footfall, site visits, and conversions.
AUDIENCE QUALITY
Super targeting. An engaged Audience of Tradies.
How we build the Audience
Instead of relying on broad interests, online browsing behaviour, or proxy segments, we use real-world worksite presence to create an audience with stronger relevance and stronger value — starting with physical observation before any digital activation begins.
Standard Targeting v Our Approach
Standard digital Interest-based, behavioural, or modelled lookalike segments — broad reach, lower precision.
Our approach Devices physically observed at active construction sites — a qualified, high-relevance tradie audience built from the real world.
Real-world sourced
Audience built entirely from verified on-site device observation — not proxies, not lookalikes.
Activation paths
Device ID targeting and household IP extension — precision and scale working together.
360° coverage
Reach tradies on site, at home, commuting, and during personal browsing time.
Smarter targeting
Brands gain a more qualified audience, reducing wasted impressions.