THE CREW
We've been active on Construction Sites across Australia since 2013
The Target Tradies teams goes out into the field visiting worksites across Australia every month. Over the past decade plus we have developed into a valuable resource and a conduit for communication and messaging to tradies during work hours. What we do is unique and we have been able (in conjunction with Ausco Modular) to support both Beyond Blue and The Black Dog Institute Pro Bono. Its our way of giving back to the workers of this valuable industry. Our teams provide feedback so that we can pass on valuable insights to our clients in Government, Institutions, Education and Brands, enabling them to communicate better with tradies on the job. We learn more every day.
WE ARE PROUD SUPPORTERS
Our Corporate Social Responsibility
The mental and physical wellbeing of workers in construction is an important part of improving productivity for the industry and even more important to the welfare of the workers that drive the progress of the nation.
Supporting mental health awareness and intervention programs for construction workers.
Championing mental wellbeing initiatives to reduce stigma and encourage help-seeking behaviour
2017
Expanded our on-site safety and wellbeing platform in conjunction with Ausco's ongoing safety campaigns.
2014
Trialled campaigns using portable facilities and demountable units on building sites. Contract with Ausco Modular Australia nationally.
2018
Committed to Black Dog Institute to support and sponsor their initiatives in the construction industry.
2023
CSR sponsorship program grows with the announcement of our support for Beyond Blue.
2013
Launched with the idea of creating a medium focused solely on tradies on-site.
2026
Rebrand to Target Tradies 2.0 and launch Tradie Tracker, Australia's first verified workforce media layout.
OUR JOURNEY
Our History
OUR ENABLER
Partnership with
None of what we do would be possible without the partnership and ongoing support we have from Ausco Modular. They too are a company committed to improving on-site awareness and safety for workers. Through this partnership we are able to access worksites and place relevant messaging in their array of modern and efficient demountable assets. Ausco Modular is one of Australia's largest modular technology companies, part of the world's largest modular solutions group, Algeco Scotsman.
A UNIQUE MEDIA PARTNERSHIP
Target Tradies (www.targettradies.com.au) started in 2013 with a unique proposition of being able to communicate with tradies in construction while they were at work. A powerful 100% Penetration 0% Wastage medium. the need to digitise this medium has always been evident but screens on working sites are inappropriate in many respects. TARGET TRADIES 2.0 changes this. Powered by the experience and reputation of ZRO FOX - Data with Purpose - we now have the ability to engage and retarget Tradies, before during and after work. (www.zrofox.com.au)